Home Based Business – Offline Marketing Strategies

The Internet has become the largest medium of communication; and has presented a lot of business opportunities.

Online home based business owners tend to limit themselves to online marketing methods. Nevertheless, there is a huge potential to promote your home based business through some cost effective offline marketing strategies.

So what are the most effective offline marketing strategies for your home based business?

1. Word of mouth in your circle of influence Word of mouth is one of the best free advertising channels. We all have people we interact with on a daily basis, and these are potential customers. Make a list of all the people you know or interact with and how can you best tell them about your internet business. Be passionate about your internet business and always be prepared to tell someone about it when an opportunity to do so presents itself!

2. Mail-out newsletters and flyers Mail-out newsletter or flyers can be effective if you target it to a specific ‘group’. You could create one to distribute to local day care centers just as an example – and in your newsletter or flyer, highlight the benefits of an online business to the targeted group, for example earning money at home for stay at home moms or dads. Posting your home based business URL on bulletin boards can also be effective.

3. Use and give away free branded ‘stuff’ You can promote your business by having your URL on all your stationery, all written communication and other items you can give away for free. If you want to get a lot of people to know about your home based business, you will need to come up with some creative ways of promoting your URL. You can be limited only by your imagination. Have your business cards with your home based business URL. Give them out to people you meet, leave them about where you can, such as in your local coffee shop.

4. Newspapers and magazines Local newspapers are good for advertising your online business. Most local papers have ‘home business opportunities’ section, so you run a regular classified advert. In addition, contact your local newspaper or business-oriented magazine and let the business editor know you have a new business and web site and what you offer. Local newspapers are frequently interested in featuring local business people and their accomplishments. This is free advertising and should always be used. You can also contact your local magazine and offer to write a monthly or weekly guest column for them, and include your ‘author bio’ and home based business URL.

5. Joint ventures with offline business You can get into a joint venture partnership with an offline business which sells a complementary product or service to your home based business. If you can identify a partner that best fit your business, this is an important offline marketing strategy that can help you succeed in your home based business by enabling you to reach potential customers that you could not reach before. As an example, if you have a website selling fitness/health products or tips, you could prepare a leaflet and make a deal with an offline local fitness/health shop where they giveaway your leaflet to their shoppers with each purchase.

The offline marketing strategies strategies outlined above can help you grow your home based business.

Should You Buy Health Supplements Online?

In today’s health and wellness market, the online retailers are said to be overtaking offline sellers when it comes to the number of potential customers and sales. Many sellers from various corners of the globe can attest to the cost-effectiveness of selling nutritionals online as there are no overhead costs, rentals fees, and others. These entail larger profits for the seller and convenience for the buyer.

But should any person from across the globe trust an online health supplements store?

The answer to this will depend on the kind of nutritionals one needs. Sports nutrition can be a sub-industry on its own because the market is also large and many athletes – young, old, newbie, or pro – are more likely to consume a supplement or two during their careers. As for those who are simply looking for online sources because they are convenient and likely to be more cost-effective, buying from an online seller seems the right thing to do.

One of the things you can do before purchasing nutritional products on the web is to look for the contact information of the seller on the website. There is a possibility that they have offline stores, offices, or warehouses somewhere within their enlisted region. You can go as far as checking for photos of the offline stores and checking online directory listings just to ensure you will get your order and your money’s worth.

Another way to ensure is to call the health supplements store manager. If they have provided a phone number and email, then they should be happy to answer questions and entertain customers’ feedbacks and testimonials as well.

A mega store of nutritional products for sports and weight lifting usually carries prominent brands in the industry. Surely, those products can be bought in offline stores or through direct selling individuals who act as home-based retailers and dealers. But these can be difficult in most cases, since proper storage facility can be a challenge to small-time retailers.

As a general rule of thumb, only buy online if the store has a valid contact number and warehouse within the vicinity. It is also possible for you to find a few branches throughout the region and they’re enlisted onto the main website.

Don’t be afraid of buying online when it comes to health supplements. You will surely come across a retailer on the web that does not only provide a myriad of products, but also information that can help the consumers.

Business At Home – Three Offline Businesses You Can Start In An Hour

If you want to start a business at home, what are three offline businesses you can start in an hour? It can be so challenging simply thinking up the right idea! Whatever you choose, whether you want your own hobby business or something to seriously sink your teeth into, check out this ‘Business at Home – Three Offline Businesses You Can Start in an Hour’ report.

Not everyone is in love with their computer and wants to stay chained to a desk right?, so what else can you do? What other home-based offline businesses can you can start in an hour? Connected to the right money making idea and with a little time or cash investment, you can get going immediately, so let’s get cracking.

1) Mobile Ironing. This is a great business at home I have done myself. Many workers need to work in smart suits, which means lots of shirts and blouses! There is a huge number of women who absolutely loath ironing shirts and willingly offload this irksome task to someone prepared to do it for them.

To start, simply get out your iron and ironing board, decide on the number of hours you want to work and start looking for clients. Advertise in all the usual places and corporations and apartments. Decide whether you want to work the business from your home (they bring the ironing to you) or whether you will do it at your client’s house. Decide whether payment will be per basket (small, medium, large), by weight, or per hourly rate. The client pays on collection. Once your services get well-known, be prepared to employ others to help you!

2) Rent Out Your Gear. There is a growing trend for people to rent out items instead of buying them and this can be a great offline business at home. People don’t always want to go to the added expense of storing or buying extra items such as ski-wear and holiday kit, so you can come to their aid.

To start, simply itemize your goods into categories such as art, health, disability, concert, fashion, property, agricultural, books, etc, take an inventory, photograph the items you will rent out and start advertising. Decide whether the cost will be per hour (water-skis, surf boards etc), per day, or per week. Research rental agreements so that you can compile your own, and decide on a deposit amount.

Items such as carpet cleaners, snow-clearing equipment and gardening tools are always popular, but remember to capitalize on the area in which you live. If you live near a stadium, offer park and ride facilities (from parking lot to stadium). If you live near a lake or the sea, offer your boat and fishing equipment for one or two day specials.

3) Home Sewing Biz. This is a really great offline business at home if you are good with a sewing machine. Use your area of expertise to earn extra income by offering custom made clothes, alterations, repairs, home craft items, wedding, fancy dress, party, children’s party, sewing for handicapped people, or plus-sized sewing specials – again, the sky is the limit.

This is particularly useful in areas where popular carnivals and parades are held. Obviously you will have excellent sewing skills in your particular niche, so make yourself known by your good quality work and ask for testimonials and referrals.

As with all businesses at home, don’t forget to research, test your product in your area, and write out your business plan to keep yourself connected to your client base. Check out other ideas to make your business stand out from the crowd and continually flagged up in all the important places. I hope you have enjoyed ‘Business at home – 3 offline businesses you can start in an hour.’