OFFLINE Strategy that can engage people, would be to use a pamphlet as a give-away. This pamphlet must include genuine and helpful content. It can be any topic that is helpful to people, from tips relating to products, services, health, recipes, raising children, whatever topic you choose. The key here would be to engage the people.
OFFLINE Strategy can include asking your current customers or client base for referrals. A written testimonial may be amongst your marketing brochures and be of great help in building confidence for future clients or customers to purchase from your business.
OFFLINE Strategy that works quite well, especially as a new business, can usually consist in getting a free press release in the local newspaper. A publication can impact the image that the local reading public may have of you and your business, especially when it is brand new. One suggestion may be to wait a month or two after you open, to officially hold a grand opening at your place of business, prior to your press release, to get the kinks out. There are usually growing pains and changes that have to take place, early on. This can avoid some mishaps and mistakes prior to your press release.
OFFLINE Strategy ideas may include your local speedway via advertising on a car in the race or an advertisement painted on the wall, outside or inside. Check with your local sports arenas where the younger children play ball or bowl and sponsor their teams.
OFFLINE Strategy should also support the community. The local school fundraisers can be contributed to, sometimes in product or scholarship. Good will goes a long way with the community, especially with the parents.
OFFLINE Strategy could be a matter of enclosing an insert in the local newspaper, with your sale ad for your store. If you have a local paperboy, tip a few bucks and he or she may hand out a flier for you. Do not put fliers in mailboxes, if you decide to walk around and hand them out yourself. Beware of gated communities that do not permit soliciting.
OFFLINE Strategy is fantastic, when you can arrange with a local restaurant to purchase lunch once a week, then by having people place their business cards in a decorative, small fish bowl. “There ain’t no free lunch… ” However, every card in the bowl is a lead for your business. Personally contact each and every one of the business owners, introduce yourself briefly and offer a discount for them and for their employees. Bring the customer to you, offer a great service and they will come back and bring friends.
OFFLINE Strategy can include trade fairs, renting a booth at your local swap meet and more. Renting space for the sake of promotion, can get expensive. When you shake somebody’s hand, they should leave with your business card. You can have items with your business logo and informaion imprinted on it, as a free gift. For senior adults, it is always nice to have a jar opener with your information printed on it. Other free give-away ideas range from pens with your logo to calendars, mugs with candy in it, wine with a custom label, gift baskets with free gifts, you can leave with the people you are striving to reach and ask them to share with their office staff.
ONLINE Strategy. At the top of this list, every business needs a website. You can design your logo or outsource your logo. Choose your color scheme wisely. It is less expensive to do a lot of the work yourself. Many webmasters will give you so many choices, that it can get confusing. Keep the font readable. Make color choices that can be seen easily and readily pop out. The goal is to keep the potential customer on your website, keep them engaged and wanting to know more. You need to convert them into your customer.
If your website is too plain, they may not stay. Then again, if your website is too busy, they may not stay. You can always update your website and make changes. Get your website up and running as quickly as possible and promote your business. There has been a shift to the world-wide-web and Online marketing is going to continue with you or without you, the choice is yours. To be in business in this internet age, we must gear our marketing to this paradigm change into accepting the fact that shopping is completed online. Many of the large stores offer online products. This is a fast and convenient way for busy people to complete that task of purchasing.
ONLINE Strategy can include QR Codes. This is the funny looking little square with a pattern of squiggly designs in it, that we see now. With most smartphones, folks download this QR application, then when they see this symbol on a storefront, or in an ad, anywhere, they scan it into their smartphone and often get additional discounts or information that is not available to the other customers. What a great tool to give a promotional freebie or discount by ordering online or online now. Great strategy.
ONLINE Strategy would be to include monitoring your website traffic. There are classes on how to monitor this traffic and what to do with it. A great source for this would be in your Google Analytics. Sign up for your analytics and there is a how to guide, as you register and follow the directions. You can actually monitor how long a person visited your website for and whether or not they purchased or opted in to be added to your newsletter or sales notifications list and some of them became your customer. It’s not rocket science, yet this is the wave of the here and now and paradigm shift into online purchasing via the internet and Internet Marketing.
ONLINE Strategy includes learning how to use an email campaign that will create clients for you. One method would be to offer an affiliate program for people who want to sell your products for you and get paid for it. Many of the large companies offer exactly this method and have increased sales considerably. Learn from the big guys, they have already tested the water and know that this method is quite effective. While Affiliate Marketing works for the larger companies, it can also work for you and your smaller business. Great strategy for marketing effectively.
ONLINE strategy can be sharing your banner on other websites. Internet marketing is not always easy. With these tips and hours of time, put in on your part, you can be guided along in selling your products twenty four hours a day, even while you sleep. Your internet store online will continue to sell for you, when marketed and promoted correctly.
Your bank will be instrumental in setting up your Merchant account for you and you will be able to offer purchase via all major credit cards in a very secure, extra secure manner, because it is required.
ONLINE strategy can consist of writing pertinent articles and blogging about your products. With the internet, the best way to promote your website and your business, is with the use of SEO. SEO can be several volumes of books in it’s own right. You need to know that there is a way to facilitate where you show up in the chain of search engines, when people are typing in an inquiry. You do not have to be listed in first place, but you do not want to be listed at the last either, as folks may not find your site so easily.
ONLINE Strategy can be in giving classes or showing in a webinar a “how to” assemble the product that the customer just purchased from you. If it is fashion, you can put together each season’s accessories, jewelry, items that you offer in your online shopping cart and online store. Or, you could write about it and put a link to your website.
ONLINE Strategy in advertising will vary. All over the web, you will see very prominently displayed ads. Follow some of the areas that interest you and duplicate the duplicatable. If it is working for the big guys, it can work for you, as well.
Thank you taking the time to read my article.
At Your Service,
Barbara R. Beatty